Our purpose
Our purpose is clear: to transform environmental challenges into lasting value.
We give materials a new life through recycling, support companies with compliance and reporting, and provide safe and sustainable industrial services, creating value for industries, people, and the planet. We see what others call “waste” as an opportunity, a source of new life for industries, communities, and the environment. Every PET bottle, every electronic device, every piece of glass or industrial residue we process becomes part of a larger cycle that reduces the pressure on natural resources.
We enable businesses to achieve their sustainability goals while ensuring that resources are kept in the loop for as long as possible. And this is more than recycling. It is about building resilience for industries, empowering people, and protecting the planet for generations to come.
Our Vision
We aim to be the leading circular economy integrator in Europe, connecting people, industries, and communities in a system where resources are continuously reused, remanufactured, and reimagined. For us, mastering circularity means creating real impact: polyester fibers that give PET bottles a second life, glass recycled infinitely without losing quality, plastics and metals from e-waste brought back into the production cycle, or tailored industrial waste solutions that help companies lower their footprint.
It is a vision where economic progress and environmental responsibility walk hand in hand. By turning sustainability commitments into concrete solutions, GreenGroup is shaping a future where growth does not come at the expense of the planet.
Our Values
We were born from a bold idea, starting the first PET recycling plant in Romania when no such industry existed. Ever since, we’ve continued to take courageous steps: building new factories, expanding into new countries, and pushing boundaries in technology. Courage means leading the way, even when it means challenging the status quo.
Our courage is expressed through initiative, boldness, and the fight against wastefulness. It is seen in our colleagues who dare to try new approaches, in the teams that stretch their limits, and in the trust, we build with communities by being honest and transparent.
Courage is what allows GreenGroup to not only adapt to change, but to create it, turning challenges into lasting value for industries, people, and the planet.
Leadership means taking responsibility, guiding others with clarity, and empowering teams to lead projects and decisions at every level.
Our leadership is built on responsibility, devotion, and customer orientation. We act with integrity, we support our partners in achieving their sustainability goals, and we inspire employees to grow beyond their roles.
True leadership is shared across our 3,000 colleagues, our 11 companies, and our network of clients and communities.
We remain focused on our mission even when markets shift, regulations change, or new pressures arise. Resilience is what allows us to stay ambitious yet grounded, innovative yet responsible.
For us, resilience is powered by personal contribution, empathy, and collaboration. Each employee has the courage to adapt, to bring new ideas, and to stand together with colleagues, partners, and communities.
This collective strength ensures that we transform every obstacle into an opportunity to advance circularity.